MCM Products AG, Münsterhof 13, 8001 Zurich, Switzerland (“We”) operates a Facebook Fan Page together with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) under www.facebook.com/MCMWorldwide (“Fan Page”).
We operate the Fan Page to pursue our legitimate interest to effeciently present our products and to interact and communicate with the visitors of the Fan Page (“You”) and to refer you to our website in accordance with Art. 6 para. 1 lit. f GDPR.
If you visit the Fan Page, Facebook will capture inter alia your IP-Address, the web browser you use, your profile information, if you are registered with Facebook and other information, which are stored on your computer through cookies. If you are logged in with your Facebook account, Facebook may be able to analyse and store your information, even if you use different devices.
Facebook does not clarify to what extent it uses your personal data for its own purposes, how long the data will be retained, whether Facebook is capable to associate the data with a certain user or whether Facebook discloses the data to third parties. According to Facebook, your IP Address will be deleted 90 days after you have visited the Fan Page.
If you are registered with Facebook, Facebook uses your information to compile analysis and statistics about the use of the Fan Page for us (“Facebook Insights”). We do not have any influence on the compilation and provision of this analysis and statistics. In particular, Facebook does not allow deactivating this functionality.
The analysis and statistics allow us to get insights, how the Fan Page has been used in a defined period by specific categories of visitors, subscribers, reached persons and interacting persons and include the following information:
We use Facebook Insights to make our posts more attracting for you. The share of men and women and age for example helps us to adapt our posts to our target group. We use the information regarding the used devices to adapt contents to fit the screen of your device.
You will find more information regarding the use of your personal data for Facebook Insights under: https://www.facebook.com/help/794890670645072